Consulting Services
Brand Strategy
Brand Strategy
Brand Strategy
This is where it all starts. Why do consumers care about your brand? What needs are you fulfilling and how do you make that aspirational emotional connection? How do you not only differentiate, but distinguish, your brand versus the competition? I have tackled all of these questions throughout my career and can help you navigate these waters..
Advertising
Brand Strategy
Brand Strategy
What are you trying to achieve and who is your target audience? What is the right approach to segment your audience and guide them through the consideration funnel until they not only are aware of your brand, they care about your brand. How do you create an effective media strategy to reach and engage these segments? I can help put toget
What are you trying to achieve and who is your target audience? What is the right approach to segment your audience and guide them through the consideration funnel until they not only are aware of your brand, they care about your brand. How do you create an effective media strategy to reach and engage these segments? I can help put together a thoughtful plan of attack to address these questions and construct a powerful advertising plan which harmonize creative and media strategies.
Performance Marketing
Performance Marketing
Performance Marketing
At the end of the day, you are responsible for growing your business - efficiently. ROI, ROAS and CPL are key KPIs and you need to optimize your media investment to attract new customers, build market share and drive both loyalty and advocacy from your existing customer base. With extensive experience in owned, earned and paid media I c
At the end of the day, you are responsible for growing your business - efficiently. ROI, ROAS and CPL are key KPIs and you need to optimize your media investment to attract new customers, build market share and drive both loyalty and advocacy from your existing customer base. With extensive experience in owned, earned and paid media I can audit your current performance marketing plans and recommend optimizations and additional new ideas to hit your ROI and ROAS objectives.
CRM
Performance Marketing
Performance Marketing
With the deprecation of third party cookies and stronger privacy laws on the horizon, it is more important than ever to leverage your first party data across traditional and digital marketing channels. I will provide you a roadmap on segmentation and communication strategies to make the most of your first party data and marketing technol
With the deprecation of third party cookies and stronger privacy laws on the horizon, it is more important than ever to leverage your first party data across traditional and digital marketing channels. I will provide you a roadmap on segmentation and communication strategies to make the most of your first party data and marketing technology solutions to empower you to effectively activate those strategies .